BACKGROUND

Livingstone Medical is a research-based design & publishing
consultancy that focus on the relationship between health communication, consumer behaviour and patient compliance.

The Company has been incorporating the results of this research
into our design projects for over three decades, including the very successful consumer health series 'Diseases Explained'  - which
has now been published in over 40 countries.

In 2007 this research formed the basis for Coventry University's
MA in Health Communication Design - a course specifically designed
for NHS and healthcare professionals.

Our work has been endorsed in the US by both the American Academy
 of Family Physicians' Foundation (AAFP) and Case Western Teaching Hospital's Department of Family Practice. In the UK it has been
certified by the Department of Health's NHS Information Standard.

Our clients include the NHS, Healthcare Organisations, Public
Health Agencies, Pharmaceutical Companies, Patient Support 
Groups, Medical Charities, Health Publishers and  Medical Communication specialists.

  

Diseases Explained Osteoporosis Poster
Health Communication Design MA

EXPERIENCE

Lead Consultant, Ian Wood, has over 30 years experience in health
marketing and patient communication - including 10 years
with pharmaceutical giant Merck (MSD) in the UK.
 
In 1991 he set up Medical Network - a company specialising in
patient education and publishing communication tools for doctors  

In 1996 he first launched 'Diseases Explained' here in the UK,
before eventually publishing it globally in partnership with a  
clinical publishing division at Wolter Kluwers.

In 2003, he edited and published the US consumer reference
book   'A Patient Guide To Diseases & Conditions'.

In 2008 he joined the staff at Coventry University's School of
Art & Design - as Course Director  -  lecturing on many aspects of
health communication.  As a member of the management team he
also launched the new Health Design & Technology Institute.   

He continues to monitor the impact of digital media on health commmunication today, and provides regular updates on this
feedback in one of our many training sessions.