ABOUT THE company
Livingstone Medical is a research-based design & publishing
consultancy that focus on the relationship between health communication, consumer behaviour and patient compliance.
The Company has been incorporating the results of this research
into our design projects for over three decades, including the very successful consumer health series 'Diseases Explained' - which
has now been published in over 40 countries.
In 2007 this research formed the basis for Coventry University's
MA in Health Communication Design - a course specifically designed
for NHS and healthcare professionals.
Our work has been endorsed in the US by both the American Academy
of Family Physicians' Foundation (AAFP) and Case Western Teaching Hospital's Department of Family Practice. In the UK it has been
certified by the Department of Health's NHS Information Standard.
Our clients include the NHS, Healthcare Organisations, Public
Health Agencies, Pharmaceutical Companies, Patient Support
Groups, Medical Charities, Health Publishers and Medical Communication specialists.
Company founder, Ian Wood, has over 30 years experience in
health marketing and patient communication - including 10 years
with pharmaceutical giant Merck (MSD)
In 1991 he founded Medical Network, a company specialising in
patient education tools for doctors and working with healthcare organisations throughout Europe.
In 1996 he first launched 'Diseases Explained', here in the UK,
before publishing it globally from the US , in 2000 - in partnership
with a clinical division at Wolter Kluwers.
In 2003, edited and published the US consumer reference book
'A Patient Guide To Diseases & Conditions'.
In 2008 he joined the staff at Coventry University's School of
Art & Design - as Course Director - lecturing on many aspects of
health communication. As a member of the management team he
also helped launch the new Health Design & Technology Institute.
He continues to provide training services to the healthcare
industry today, specifically looking at the impact of digital media
on patient communication, health literacy and compliance.