ABOUT US
For nearly three decades now Livingstone Medical has been studying the impact that health literacy has on
consumer behaviour - and the role that design has on delivering effective health messages
This research began originally her in the UK in association with Medical Science Research and
led directly to the creation of the 'Diseases Explained ' health information series,
written in a layman's language specifically for patients and consumers
This research continued in the US, in partnership with clinical publisher Lexi-Comp Inc.,
and in association with with Case Western University's Department of Family Practice
A reference book 'A Patient's Guide to Diseases and Disorders' based on this same series was first
published in 2003 (Lexi-Comp, Ohio) and the entire series was also approved at this time by
the AAFPF ( American Academy of Family Physician's Foundation)
In the UK, this research also formed the basis for Coventry University's new degree
the 'MA in Health Communication Design' the inaugural offering at their new
Health Design & Technology Institute (HDTI) in 2006
In 2013 the series was certified by the Royal Society for Public Health as part of
the Department of Health's own 'Information Standard'
- and endorsed by the Family Doctor Association
Livingstone Medical also provided design training services to healthcare organisations across
the UK including the NHS, Patient Support Groups, Pharmaceutical Manufacturers,
Health Communication Agencies and Medical Publishers
