Research tells us that consumer behaviour has remained relatively unchanged over the past three decades
- despite the growth of digital media during that same period
Non-Compliant patients still generate three times more visits to the doctors - and cost five times more to treat
It is estimated that every penny spent on educating patients could save five times as much on future treatments
The cost of non-compliance every year to the UK health service (NHS) is estimated at over £1billion
The combine cost across the USA and Europe is estimated to be in excess of £300billion
PSYCHOLOGY & BEHAVIOUR
