Research tells us that consumer behaviour has remained relatively unchanged over the past three decades
- despite the growth of digital media during that same period
Non-Compliant patients still generate three times more visits to the doctors - and cost five times more to treat.
It is estimated that every penny spent on educating patients could save five times as much on future treatments.
The cost of non-compliance to the UK Health Service alone is estimated at £1billion every year.
PYSCHOLOGY & BEHAVIOUR
