MEMORY & RECALL

The amount of information now online forces our brains to look for short-cuts - just to cope with the extra volume.

The most common short-cut it employs is scanning sentences (skipping words) rather than reading everything.  

Because of this, reading and comprehension of printed information material is four times more effective

than on any digital platform.

To save information, and to be able to recall it later,  we all need sufficient time to absorb it and transfer it

from our short-term memories to our long-term memories

To do this, reading needs our full attention, but  if we should get distracted during this process

that information will not be saved  -  and will get forgotten.